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A Living Data Ecosystem

Hundreds of millions of profiles. Thousands of attributes. 
Continuously refreshed through real transactional activity.

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Transactional
Buyer Data

What people actually buy — not what they browse, click, or claim they’ll do.
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Nonprofit
Donor Data

Real acts of giving that reveal passions, priorities, and long-term engagement.
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Publishing Data

The content people choose to spend time with, subscribe to, and return to.
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Real Purchase Behavior

The difference between prediction and proof. Actual transactions. Actual decisions.
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Demographics

The facts that define who people are and where they are in life’s journey.
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Psychographics

The motivations, values, and interests that help explain the decisions behind the transaction.
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Digital IDs

A direct connection between real people and the channels where marketers engage them.

Cooperative Database

Our co-op is the engine.

A network of marketers contributes first-party transactional data into a shared ecosystem that grows smarter over time.

As new transactions are added, the co-op continuously evolves, creating a richer view of real consumer behavior across industries and channels.

The result is deeper intelligence, stronger audience models, and better marketing performance—powered by data no single organization could build alone.

Put your database to work - join our Co-op!

Case Studies

Case Study 003:

Strategy & ROI

Modeling versus Narrow Demographic Selections

  • Outpaced vertical lists through modeling.
  • Broadened target campaign outreach.
  • Generated superior return on investment.
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Case Study 002:

Data & Insights

Enhanced First-Party Database versus Limited Customer Dataset

  • Deepened customer insights via licensing.
  • Delivered actionable marketing business intelligence.
  • Raised match rates using fresh data.
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Case Study 001:

Performance & Scale

Digital Custom Audiences vs. Syndicated Segment Audiences

  • Boosted response and conversion metrics.
  • Decreased overall operational expenses.
  • Extended customer acquisition reach.
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