Our history
Founded in Princeton in 2000, Dataline has spent more than two decades building a richer view of consumer behavior.
What started as a commitment to better audience intelligence has evolved into a cooperative database of more than 230 million consumer profiles, serving marketers across publishing, nonprofit, financial services, insurance, retail, and direct marketing.
From the growth of our co-op to the launch of WODWO, our AI-powered audience modeling platform, we’ve continued to invest in helping marketers see beyond assumptions and connect with the people most likely to respond.
AI Audience Modeling Platform Built for Marketers
The Dataline Process
We don’t run models. We run a process. Every decision is tied to your goals. Every variable is challenged. Every outcome is tested against the real world and refined until performance is proven.
Leadership that stays in the work
Many firms hand projects off after the pitch. We don’t.
At Dataline, senior experts remain directly involved throughout every engagement—from strategy and model development to testing, refinement, and optimization.
No junior handoffs. No black boxes. Just experienced professionals who stay accountable for results.
Paul Sobel
Founder & CEO
For more than two decades, Paul has helped marketers harness the power of data to find, understand, and engage their best customers. His focus on real transactional behavior, rigorous modeling, and long-term client partnerships has shaped Dataline’s approach from day one.
Expertise
Industry Experience
Linda Sandler
EVP & CMO
Linda works closely with clients and internal teams to ensure every engagement delivers measurable business value. Her collaborative approach and deep understanding of data-driven marketing help translate complex insights into actionable strategies.
Expertise
Industry Experience
Lorrie Latzen
Senior Vice President
Lorrie Latzen is a results-driven marketing executive with extensive experience helping organizations leverage consumer data, analytics, and AI-powered technologies to improve customer acquisition, audience targeting, and marketing performance.
Expertise
Industry Experience
Joe Godfrey
Vice President of Analytics
Joe Godfrey is a seasoned data science and analytics executive, educator, and technology advisor with more than three decades of experience leading innovation in analytics, statistical modeling, and software engineering.
Joe holds a Ph.D. in High Energy Physics from the University of Notre Dame and a B.S. in Mathematics from the University of Chicago.