Latest Insights
- Insight
AiThority Interview with Paul Sobel, President and CEO at Wodwo
Paul Sobel shares his perspective on AI-powered audience modeling, the future of data-driven marketing, and how …
- Insight
AI’s Biggest Benefit Might Be Eliminating Audience Composition Bias
By Paul Sobel, President & CEO
Most marketers use AI to move faster. Its greatest value may be helping marketers see opportunities they would have othe …
- Case Study
Modeling versus Narrow Demographic Selections
- Outpaced vertical lists through modeling.
- Broadened target campaign outreach.
- Generated superior return on investment.
- Case Study
Enhanced First-Party Database versus Limited Customer Dataset
- Deepened customer insights via licensing.
- Delivered actionable marketing business intelligence.
- Raised match rates using fresh data.
- Case Study
Digital Custom Audiences vs. Syndicated Segment Audiences
- Boosted response and conversion metrics.
- Decreased overall operational expenses.
- Extended customer acquisition reach.
- Insight
Data Is What Matters – so, Why Does Anyone Use Syndicated Segments?
By Paul Sobel, CEO, Dataline
The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was …
- Insight
Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently
Leading data co-op puts agentic selection tools directly in the hands of brand marketers to build audience segments at …
- Insight
Three Myths That Are Keeping Brands Away From AI
By Paul Sobel
Most brands already have what it takes to start using AI-powered marketing tools — they just don’t know it yet. …
