Platform
Dataline
Use Case
Large National Insurance Firm
Challenges
An Insurance mailer had reached out to DATALINE as part of an RFP process to license a big data file – a national consumer transactional database with over 2,000 variables. This database would be used to enhance their internal Digital and Offline customer modeling capabilities and to provide consumer insights internally as well as through Partnership Marketing.
Strategy
We reviewed the DATALINE data dictionary with the clients Data Science Team as well as Procurement and determined which variables would be sent in the data sample set for testing. This data feed would be incorporated into the database as an enhancement tool to determine lift and match rate increases.
Key Performance Highlights
After the testing phase, the mailer had determined that DATALINE outperformed several other data sets brought in for testing purposes. It was the nature of our monthly consumer transactional data that made the difference in their results.
