Platform
Wodwo
Use Case
E-Commerce Marketer
Challenges
Most marketers are well aware that custom audiences perform better than syndicated segments, yet customization has felt out of reach. Wodwo democratizes audience customization, giving brands a solution that produces unique segments that are aligned with brands’ actual customers and campaign goals. Whereas other custom model builders may take months or weeks to return a model, Wodwo produces actionable segments in less than an hour, allowing brands to take action immediately.
Results
The Wodwo custom model significantly outperformed syndicated audience segments, delivering a 2.8x increase in conversions while substantially reducing costs. The client highlighted the efficiency of the platform, noting that the entire custom modeling process—leveraging first-party data—was completed in just 35 minutes, matching the speed of creating standard segments.
The client tested 500,000 HEMS and rapidly scaled to a 3,000,000 HEMS rollout on their following campaign. Due to these high-performance results, the advertiser has become a regular Enterprise user, expanding platform usage across sister brands within their organization. They noted that the Wodwo model offered exceptional value, with overall ROI and ROAS performing well above acceptable levels.
