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Insights

Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link

  • By Paul Sobel, the CEO and founder of Dataline

More Insights from Dataline

  • Insight

Back to the Future: Direct Mail Data Is the Outcomes Era’s Missing Link

By Paul Sobel, the CEO and founder of Dataline
Many conversations around digital advertising today focus on outcomes. Advertisers want their money to go towards media …
  • Insight

AiThority Interview with Paul Sobel, President and CEO at Wodwo

Paul Sobel shares his perspective on AI-powered audience modeling, the future of data-driven marketing, and how …
  • Insight

AI’s Biggest Benefit Might Be Eliminating Audience Composition Bias

By Paul Sobel, President & CEO
Most marketers use AI to move faster. Its greatest value may be helping marketers see opportunities they would have othe …
  • Case Study

Modeling versus Narrow Demographic Selections

  • Outpaced vertical lists through modeling.
  • Broadened target campaign outreach.
  • Generated superior return on investment.
  • Case Study

Enhanced First-Party Database versus Limited Customer Dataset

  • Deepened customer insights via licensing.
  • Delivered actionable marketing business intelligence.
  • Raised match rates using fresh data.
  • Case Study

Digital Custom Audiences vs. Syndicated Segment Audiences

  • Boosted response and conversion metrics.
  • Decreased overall operational expenses.
  • Extended customer acquisition reach.
  • Insight

Data Is What Matters – so, Why Does Anyone Use Syndicated Segments?

By Paul Sobel, CEO, Dataline
The April 20 edition of Marketecture is perfect. It’s the Data, Stupid! is beyond reproach, especially since it was …
  • Insight

Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently

Leading data co-op puts agentic selection tools directly in the hands of brand marketers to build audience segments at …
  • Insight

Three Myths That Are Keeping Brands Away From AI

By Paul Sobel
Most brands already have what it takes to start using AI-powered marketing tools — they just don’t know it yet. …
  • Insight

Modeling Malpractice: 3 Audience Errors Undermining Ad Campaigns

By Paul Sobel, President & CEO
The success of an audience model depends on more than the technology behind it. Discover the three common …
  • Insight

AI Forward: The Future of Digital Audiences

New technologies and changing regulations are reshaping the way marketers want to reach their audience across digital …
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