Dataline Privacy Policy

Last Updated November 11, 2024

Dataline is a provider of consumer marketing information. As a responsible information company, Dataline respects your choice not to receive direct mail advertising.

Dataline, Inc. (“We,” “Our,” “Dataline”) provides a variety of data marketing and consumer analysis products (the “Services”) designed to help businesses market their own goods and services in an efficient and tailored way to their current and prospective customers. Our solutions, many of which are described in more detail on this website, are used for both online and offline marketing purposes.

We take seriously the privacy interests of the individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy Policy”) to explain what we do, and what information we do it with.

We also operate a corporate website, designed for our own customers and prospective customers, or others who want to learn about our services. We address the information we collect and use for those “business to business” purposes in Section 6 of this Privacy Policy.

1. Information That We Collect and Use in Our Services

In order to provide our Services, we receive data from a variety of sources, including our own customers, and other data compilers and suppliers. We may also obtain data through public sources, such as census data and other public records. This information often includes:

Consumers’ personally identifiable and contact information, such as name, address, telephone number, and email address.
Consumers’ demographic, lifestyle and behavioral information, such as their expressed interests and past purchases.
Information about charitable organizations a person belongs to or has donated to, been employed by, or been affiliated with in other ways.
On occasion, websites that a person has visited or interacted with (e.g., if the person provided their personal information).

Dataline also receives information through this website (and any other website we operate). We describe this information in Section 6.

Except as otherwise indicated in this Privacy Policy, we may combine, link or aggregate the various information we collect or obtain, which we refer to in this Privacy Policy collectively as the “Information.”

2. How We Use the Information

Dataline uses the Information for various purposes, including the following.

As Part of Our Services:

Cooperative Database. We often provide our Services through our Cooperative Databases (our “Co-Ops”). Dataline operates several such Co-Ops containing consumer, publisher and non-profit transactional information contributed by marketers and organizations with which we have contractual relationships (our “Contributors”). These Contributors are often our customers. (As noted above, we also obtain information from other, reputable sources.). The data from these Contributors often includes (for instance) first and last name, physical (and sometimes email) address and information about transactions that consumers undertake with each Contributor. We may provide the below services through our Co-Op, or using other databases and sources, including from data provided by our data partners.
Marketing Services. Our Services include providing marketing information to our customers regarding which of their own customers or prospective customers are most likely to be interested (or disinterested) in certain offers. Similarly, we help our customers identify and understand their customers better, by providing insights about them. This type of service may (for instance) help a marketer select which catalogs and offers to send to which customers: for instance, we might advise a customer to send a consumer a catalog with children’s’ clothing rather than adventure gear if that seems more aligned with that consumers’ interests. Or, we might help a non-profit identify which types of individuals are more or less likely to wish to donate to a particular cause – for instance, based on their prior donation history.
Online Targeting. We sometimes create defined audience segments (“Audience Segments”) based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., sports enthusiasts, frequent travelers, business leaders). When we do this, we work with a data partner that “matches” our Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels.
Additional Marketing Services. Other services we may sometimes provide to our customers, which are often similar to the above, may involve (a) assistance in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing; (b) measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our customers’ (or their providers’) proprietary databases housefiles, or helping customers’ to identify and mitigate potential fraud; or (d) providing “verification” or data “hygiene” services, which is how companies “clean” their databases by either verifying or removing or correcting old, incorrect or outdated information.

To Operate Our Services

We also use the Information for solely internal purposes – such as to improve, test, and verify our own database, develop new products, and generally to operate, analyze improve and secure our services and secure and test our databases and servers.

3. How We Share Data with Third Parties

Dataline may share the Information with customers, marketing services and platforms, and service providers that we retain, in order to provide the Services we have described above (or other services we may add) and as described below This includes the below sharing:

Partners: We may share the Information, including personally identifiable information and Audience Segments, with business and data partners, third party marketing partners, companies operating in ad tech sector, digital advertisers, to help provide more tailored targeted marketing, advertising and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or our customers’ behalf.
Customers: We license the Information in various ways to our customers (and sometimes to partners and resellers, who license the Information to their customers), when we provide our Services.
Service Providers: We share the Information with a variety of service providers in order to operate, protect and advertise our Services and maintain our website. For instance, we share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies help us deliver or develop Services.
Corporate transfers: If Dataline, its stock or its significant assets are acquired by or merged into another entity, our information will be transferred to that entity.
Affiliates, parent companies and subsidiaries: Dataline may share some or all of the Information in our possession with any affiliated or subsidiary companies (if we ever have any).
As Required by Law or to Protect Any Party: Dataline may disclose Information if we believe that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Dataline, our customers, or any other party.

4. Your Opt-Out Choices

There are multiple ways that you can opt-out of the sale of your information, including having the Information sold in order for companies to market to you:

First, you may contact us directly at privacy.officer@datalinedata.com in order to have your name removed from our database. When you do this, please provide your current address, your email address, and any prior home or email addresses you would like “opted out” of our marketing databases. If you would like to opt out via our Privacy Portal, you may do so as outlined on the following page: Do Not Sell My Personal Information.

Or if you prefer, you can contact us directly by mail, at:

Dataline, Inc.
Attn: Opt-out
506 Carnegie Center Drive, Suite 105
Princeton, NJ 08540
Email: privacy.officer@datalinedata.com

If you would like to opt-out of direct mail advertising in general, we recommend that you visit the DMA Choice website, at thedma.org. The DMA Choice service is run by the Direct Marketing Association and allows you to follow a few easy steps to ensure that your marketing preferences are honored.
If you wish to opt out of online targeted ads, addition, you can also visit the opt-out portals operated the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based (unlike Dataline’s direct opt-out. Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device, and for the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again. Opting-out in this way will not prevent you from seeing ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you.
If we market to you by email, in our corporate capacity – such as to communicate about new services or to invite you to events – you may “unsubscribe” from our marketing emails through a link placed in your emails.

5. Cookies and Similar Technologies

Cookies and How We Use Them

Dataline and its business partners use certain industry-standard technologies, including cookies and similarly functional technologies, which we describe below.

We may work with third parties to provide or enhance our services (e.g. for purposes of tailoring ads, or placing browser cookies), or to offer marketers ways to access or use our Information, often in de-identified form. These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of information about your browser, device, or browsing activities through use of these cookies.

Cookies, in turn, are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on your computer or other device and act as tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the website of a marketer), pixel tags may generate a generic notice of the visit and permit our partners (or sometimes, us) to read the cookies that a respective company or server has deployed. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit.

We or our service providers, and other online marketing platforms that we or they work with, may use cookies to, among other things, “remember” you, determine visitor patterns and trends, collect information about your activities on our clients’ sites, or interact with the advertising you see. Cookies are used in this way to provide relevant content to you and replace non-relevant communications with ads that better match your interests.

Disabling Cookies

Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of our website and other services may be difficult to use or become inoperable.

6. Data Collected Through Our Corporate Website

Information Collected

Dataline collects information from users of our website(s) (including any page on which this Privacy Policy is posted), including:

The domain name and IP addresses of users’ web browsers, along with a time stamp and information about a user’s browser or device.
Information about what users access, utilize or visit on our website, or how they interact with our content.
Information, including personally identifiable and contact information that you provide, which could include (for instance) survey information, sign-up information (e.g., if you sign up for events or newsletters) requests for information, credit card or payment information, mailing addresses and email addresses.

How DATALINE uses the Information We Collect Through Our Website

We use the Information we collect through our website(s) to do the following:

Create and manage your unique user account.
Provide services to you.
Respond to and communicate with you (including regarding news and updates about our services).
Send you offers and ads for our products and services, when you browse the website(s) or other companies’ websites on the Internet.
Send you offers and ads for products and services of partner brands, or other offers we believe may be of interest to you, such as invitations to events and webinars.
Perform data analyses (including market research).
We may combine the Information with other information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of products, and advertisements offered, including (but not limited to), those provided on or through our services.
We may use IP addresses to help diagnose problems with our servers and to administer our website(s). We also may use IP addresses to help identify visitors to our website(s) for the duration of a session and to gather demographic information about our visitors. We may use clickstream data to determine how much time visitors spend on each web page of our website(s), how visitors navigate through the website(s), and how we may tailor our website(s) to better meet the needs of our visitors. We also use the information for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms and Conditions.
If we collect information from “offline” sources – such as if you provide us your business card at a trade show – we will maintain that information and use it for marketing and business purposes, as well.

How Dataline Shares the Information We Collect Through Our Websites

We may sometimes share or otherwise disclose the Information we collect about you, as described in this Privacy Policy or otherwise disclosed to you when you provide us with the information, including as follows:

We may share the Information with service providers who help us deliver the services you request or we provide. For instance, we share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies help us deliver or develop Services.
We may share the Information to communicate with you and market to you, including through email, direct mail or display media.
We will disclose your PII (or other Information) if we believe in good faith that we are required to do so by law, regulation or other government authority or to protect the rights, safety or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation and we may disclose any Information to the requesting agency in doing so.
If we or all or substantially all of our assets, are purchased by another company (such as in a merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction), the Information in our possession will likely be transferred to the successor entity. We also may share the Information during the course of any due diligence process.
Our website(s) use cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet).

7. Privacy Rights you may have in Specific States

Certain states have passed state-specific privacy laws that grant residents of their states particular privacy rights. These states include California (as to which a separate “Addendum” is provided below), as well as Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia. It also includes other states as their own states’ laws become effective over time. A useful privacy “tracker” as to what these states are, and when each privacy law becomes effective, is provided by the “IAPP,” an industry association devoted to privacy issues, at https://iapp.org/resources/article/us-state-privacy-legislation-tracker/. If you live in one of these states, you may have the following rights with respect to your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to herein as “personal information”), namely, you may have the right to ask that we:

Provide you access to and/or a copy of certain personal information we hold about you.
Correct or update personal information we hold about you.
Delete certain personal information we have about you.
Opt you out of the sale or sharing or personal information, or processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.
You also generally have the right to not be discriminated against for exercising your rights.

You also have the right to disclosures, as we provide in the Policy about the types of personal information we collect and disclose, and from and to whom:

How to Exercise your Privacy Rights. To exercise your right to opt out of the sale of your personal information, please see our instructions in Section 4, above. You may also call us at 888-990-3399 or email us at privacy.officer@datalinedata.com to exercise any of the above rights, in which case you should include your name, email address and home address along with the type of request you are making. Certain information may be exempt from such requests under applicable law. For example, we need to retain certain information in order to provide our services to you. In addition, if you ask for a copy of your personal information (or ask to have that information deleted), we will take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, verifying your name and email address. If we cannot verify you, we may be unable to respond to your requests.

Authorized Agents. You may designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

Right to Appeal. In certain states, residents have the right to appeal our decision to deny your request, if applicable. If you wish to do this please send an email to privacy.officer@datalinedata.com with the word “Privacy Appeal” in the subject line.

Opt Out of Targeted Advertising. You may also opt out of targeted advertising, which we may occasionally engage in, such as to “retarget” with information about our services when you visit other websites (which in some states may be considered “selling” or “sharing” personal information). Please see the instructions in Section 4, above, to learn about those “opt out” methods. We do know knowingly sell the personal information of minors under 16 years of age, or deliberately target minors with advertising.

8. Links

This website may provide links to other websites that DATALINE thinks users will find interesting or useful. DATALINE is not responsible for the privacy practices of these other sites or companies.

9. Security and Data Integrity

Dataline takes steps to help ensure that the data we possess is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts that are designed to ensure that this does not occur.

10. Changes to this Privacy Policy

From time to time, we may update this Privacy Policy. Any changes to it will become effective when it is posted to our website. Please check back to learn of any changes to this Privacy Policy

11. Texas Legal Notice

A few states have enacted laws that require companies that license or sell information to third parties regarding individuals with which they do not have a direct relationship to register with the state and provide information to consumers.

Dataline is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website at https://www.sos.state.tx.us/index.shtml

12. Contact Us

Dataline has a designated privacy contact. If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

Privacy Officer
Dataline, Inc.
506 Carnegie Center Drive, Suite 105
Princeton, NJ 08540
Email: privacy.officer@datalinedata.com

We appreciate your comments and questions regarding DATALINE’s privacy practices.

ADDENDUM FOR CALIFORNIA RESIDENTS
CALIFORNIA PRIVACY RIGHTS

Last Modified: November 11, 2024

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (together, the “CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.

In the below tables and sections, we describe (as required by the CCPA):

Our Collection of Personal Information – the types of Personal Information (which the CCPA defines broadly) that we collect, the types of sources we collect it from
Our Disclosure, Share and Sale of Personal Information – the types of recipients to whom we disclose, share or sell Personal Information.
Our Business Purposes – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.
Your California Privacy Rights and Choices – what rights you have under the CCPA, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.

The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:

1. OUR COLLECTION OF PERSONAL INFORMATION

Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

Category	Sources
Identifiers, e.g., name; alias; postal address; email address; telephone numbers	Data compilers and consumer data resellers, contributors to the Dataline cooperative including consumer goods retailers, informational and retail websites, content publishers, non-profit organizations (“Commercial Data Sources”). Government agencies (such as the US Postal Service and Census Bureau).
Characteristics of protected classifications under California or US law E.g.,race; ethnicity; religion; sex/gender (marital status, age (over 40) (which may be based in some cases on inferences made)	Commercial Data Sources.
Commercial or transactions information E.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (which may in some cases be placed into categories or inferences)	Commercial Data Sources.
Internet or other electronic network activity information E.g., information on a consumer’s interaction with a website (e.g., if a purchase was made online as opposed to offline)	Commercial Data Sources.
Geolocation data	United States Postal Service.

2. OUR DISCLOSURE, SHARE, AND SALE OF PERSONAL INFORMATION

We will share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below how and with whom we sell, share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” or “shared” a particular category of information in the prior 12 months. (“Sharing” under the CCPA includes disclosure for purposes of cross contextual behavioral advertising, sometimes called targeted advertising or interest-based advertising.). Note that the examples we provide under the column “Category” simply reflect statutory, exemplary language: we do not necessarily collect all types of information reflected within each category.

Category	Categories of Third Parties We Share With	Whether We “Sold” or “shared” This Category of Personal Information in the Last 12 Months
Identifiers, e.g., name; alias; postal address; email address; and	Data compilers and consumer data resellers, consumer goods retailers, informational and retail websites, content publishers, non-profit organizations, business-to-business companies, data analytics providers, (referred to below together as “Customer Categories”).	Yes
Characteristics of protected classifications under California or US law. E.g., race; ethnicity; religion; sex/gender, age (which may be based in some cases on inferences made)	Customer Categories	Yes
Commercial or transactions information. E.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies (which may be disclosed through categories and inferences about consumer preferences and spending)	Customer Categories.	Yes

3. OUR BUSINESS PURPOSES FOR COLLECTING AND DISCLOSING PERSONAL INFORMATION

Generally speaking, we collect and disclose the Personal Information that we collect for the following purposes, as we also have described in our Privacy Policy:

Our Purposes for collecting, using and sharing Personal Information

Data marketing services, for example:

Operating our data cooperative and providing marketing information to our Clients (which may include companies, non-profit organizations, other data compilers, resellers and platforms, advertising networks, and political organizations), generally regarding their marketing, fundraising, customer service and engagement, and outreach activities.
Helping our Clients identify and understand their consumers better, by providing insights about them and managing loyalty programs, as well as providing financial and other scoring products.
Assisting our Clients with use our Services to provide their End Users and prospects with better service, improved offerings, and special promotions, for instance, advising on which End Users or prospective End Users are most likely to be interested (or disinterested) in certain offers.

Online targeting, for example:

Creating or helping to create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with prospective students). When we do this, we work with a data partner that “matches” our or other Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels.

Additional marketing services, for example:

Assisting in targeting and optimizing direct mail and email campaigns, display, mobile and social media marketing.
Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases.
Analyzing and optimizing our Clients’ (or their service providers’) proprietary databases, or helping Clients to identify and mitigate potential fraud.
Providing “verification” or data “hygiene” services, to help companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect or outdated information.

Operating our Services, for example:

Improving, testing, updating and verifying our own database.
Developing new products.
Operating, analyzing, improving, and securing our Services.

Other internal purposes, for example:

For internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. We sometimes use the information collected from our own website from social networks, from other “business to business” interaction (such as at trade shows) or from data compilers for the above, as well as for our own marketing purposes.

4. YOUR CALIFORNIA RIGHTS AND CHOICES

Without being discriminated against for exercising these rights, California residents have the right to request that we disclose what personal information we collect from you, to delete that information, and to opt-out of the sale of your personal information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on your behalf. This section describes how to exercise those rights and our process for handling those requests. (To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.) Please note that sometimes we act as a “service provider” for our clients, in which case we receive and act on instructions from the client(s) as to the client data provided: any requests to exercise rights with respect to data we handle on behalf of a client should be directed to the particular client.

a. Right to request access to your personal information

California residents have the right to request that we disclose what categories of your personal information that we collect, use, or sell. You may also request the specific pieces of personal information that we have collected from you. However, we may withhold some personal information where the risk to you or our business is too great to disclose the information.

b. Right to request deletion or correction of your personal information

California residents may also request that we delete or correct any personal information that we collected from you, such as if you have been a customer of ours. (Note that this is different from your right to “opt out” of us selling your personal information, which is described below; also note that we do not generally collect personal information directly from consumers.) However, we may retain personal information for certain important purposes, such as (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality (such as de-bugging purposes), (c) as necessary for us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations. Additionally, we need certain types of information so that we can provide our Services to you. If you ask us to delete it, you may no longer be able to access or use our Services.

c. Right to “opt-out” of the sale or “sharing” of your personal information.

California residents may opt out of the “sale” of their personal information. California law broadly defines what constitutes a “sale” – including making available a wide variety of information in exchange for “valuable consideration.”

Depending what information we have about you, and whether we have included any of it in our marketing products and services, we may have sold (as defined by California law) certain categories of information about you in the last 12 months, as described in the above table in Section 2 of this Addendum.

If you would like to opt out, you may do so as outlined on the following page: Do Not Sell My Personal Information

You may also opt out of “sharing” as it is defined in the CPRA, also known as “targeted” or “personalized” advertising, by viewing the opt-out methods in Section 4 in our main Privacy Policy, above.

d. How to exercise your access, correction and (if applicable) deletion rights

California residents may exercise their California privacy rights by sending an email to privacy.officer@datalinedata.com and by submitting your request to our Privacy Portal. You may submit a right to access request by contacting our toll-free number at 888-990-3399; however, we recommend that you access our Privacy Portal, as you may find it to be more efficient, and as we have tried to provide clear and comprehensive information on those web pages.

For security purposes (and as required under California law), we will verify your identity – in part by requesting certain information from you — when you request to exercise your California privacy rights. For instance, if you request categories or specific pieces of personal information we have received about you, you may need to confirm your possession of an identifier (such as your possession of an email address or your residence at a home address in order to confirm you are the person you claim to be.

Once we have verified your identity, we will respond to your request as appropriate:

Where you have requested the categories of personal information that we have collected about you, we will provide a list of those categories.
Where you have requested specific pieces of personal information, we will provide the information you have requested, to the extent required under the CCPA and provided we do not believe there is an overriding privacy or security concern to doing so.
Where you have requested that we delete personal information that we have collected from you, we will seek to confirm whether your request is for an “opt out” or a “deletion”: because “opt out” or “do not sell” rights enable us to maintain your information for “suppression” purposes – i.e., to prevent us from selling information about you in the future (which is what many consumers requesting “deletion” actually desire to occur) — we try to explain this in order to ensure we are meeting consumers’ preferences. (In addition, “deletion” rights only apply to information that we have collected “from” consumers – which does not apply to much of the information in our databases.)
Upon completion of the above process, we will send you a notice that explains the categories of personal information we were able to locate about you, whether we (1) deleted, (2) deidentified, or (3) retained the information we collected from you. Certain information may be exempt from such requests under applicable law.

If we are unable to complete your requests fully for any of the reasons above, we will provide you additional information about the reasons that we could not comply with your request.

e. Right to nondiscrimination.

We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.

f. Information about persons under 16 years of age

We do not knowingly collect personal information from minors under 16 years of age in California unless we have received legal consent to do so. If we learn that personal information from such California residents has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).

g. Authorized agents

You may also designate an agent to make requests to exercise your rights under the CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.

h. Data retention

We retain personal information in our commercial database for as long as it is useful or being used to provide services, such as to assist our clients in selecting offers or advertisements, or correcting and validating their own customer information.

4. DELETE ACT INFORMATION

Consumer Request Statistics Pursuant to California Delete Act

From January 1, 2023 to December 31, 2023, we maintained processes to facilitate requests pursuant to the California Consumer Privacy Act. Dataline treats opt out of sale, sharing, and limited use of data as deletion requests. Dataline deletes ALL records tied to a household. We received the following requests, and responded as follows:

As to requests to know
- We received 15
- We complied in whole or in part with 15
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.
As to requests to delete
- We received 767
- We complied in whole or in part with 767
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.
As to requests to opt out of sale
- We received 767
- We complied in whole or in part with 767
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.

From January 1, 2024 to October 31, 2024, we received the following requests, and responded as follows:

As to requests to know
- We received 50
- We complied in whole or in part with 50
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.
As to requests to delete
- We received 31,307
- We complied in whole or in part with 31,307
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.
As to requests to opt out of sale
- We received 31,307
- We complied in whole or in part with 31,307
- We denied 0
- Our median response time was 10 days. Our mean response time was 8 days.