Dataline’s Modeling Symposium took place this April at the La Playa Beach and Golf Resort in Naples, Florida.
Over two days, guests enjoyed cocktails, dinner and breakfast on the beach; live music; and deep dive knowledge sessions on logistic regression modeling and mobile marketing.
Paul Sobel, Dataline’s founder and CEO, opened the event with a keynote address. Robert Rose, CEO of Bridge Marketing, a leading marketing automation firm, led a lesson on the power of cross channel precision targeting. Dataline’s lead statistician, Joe Godfrey, closed the symposium on a high note with a technical workshop, where participants channeled their inner statisticians and competed over cash prizes to build the best model.