President & CEO
Paul Sobel’s professional career in the Information Industry spans over 30 years. Throughout his career he has held senior level and top management positions in the areas of data compilation, licensing, acquisition, sales and electronic media. He has successfully built, managed and maintained some of the industries’ largest consumer and business databases.
As President and CEO, Paul oversees and manages the firm’s daily operations, in addition to setting the strategic direction of the company. In addition, Paul is responsible for the creation, compilation and management of Dataline’s Consumer Database of over 240,000,000 individuals as well as the company’s Catalog, Publishing and Non-Profit cooperative databases.
Paul holds a B.A. from Brandeis University and a M.A. from the University of Michigan. He was a Ph.D. candidate at The John Hopkins University, and holds an MBA from New York University.
Executive Vice President/Chief Marketing Officer
Linda Sandler’s direct marketing career has spanned over 25 years. She has held corporate executive positions within the consumer data vertical. She has deep knowledge of corporate marketing, data monetization, database marketing, modeling and analytics, digital audiences and customer acquisition.
As Executive Vice President and Chief Marketing Officer, Linda is responsible for Dataline’s corporate branding/marketing and has input on corporate operational structures and strategic company initiatives. Linda is also responsible for Dataline’s corporate events, digital initiatives, data cartography and direct data sales.
Senior Vice President
Lorrie Latzen has over 25 years of direct marketing industry experience. Prior to joining Dataline she was a Sales Director specializing in behavior based and lifestyle data for one of the largest consumer information companies. In addition, Lorrie has served in several New Business Development positions, and has a proven track record in uncovering the specific needs of the direct marketers she works with. Lorrie brings our clients extensive sales and marketing expertise in the area of Consumer Database Marketing and Statistical Modeling. She has worked with mailers across the Financial Services, Insurance, Publishing and Catalog Industries. Lorrie’s successful track record and dedication to understanding data and its uses makes her an invaluable asset to Dataline and its clients.