Privacy Policy

Dataline is a provider of consumer marketing information.  As a responsible information company, Dataline respects your choice not to receive direct mail advertising.


You may contact Dataline directly at in order to have your name removed from our database (every Dataline order is processed through the DMA Choice file to ensure that individuals who have opted-out are removed from its direct marketing database). You can also contact Dataline directly by mail: Dataline Attn: Opt-out 5 Vaughn Drive Suite 307 Princeton, NJ 08540. If you would like to opt-out of direct mail advertising in general, there are a number of steps you can take to protect yourself. We recommend that you visit the DMA Choice website. This service is run by the Direct Marketing Association and allows you to follow few easy steps to ensure that your marketing preferences are honored.  In addition, you can also visit the National Advertising Initiative – NAI to opt-out.

Online Data Privacy Policy

Dataline utilizes offline consumer information to create non-personally identifiable data segments that are utilized for advertising via online ad serving. Dataline is extremely sensitive to consumer privacy and takes strict measures to ensure your data is handled with care and in accordance with all industry privacy standards. We work with leading online data partners (our “Data Partners”), who take our offline data segments and add cookie information in order for marketers to deliver online advertisements. You can find a listing of our partners at Dataline, itself, does not create any cookie information. In addition, we do not share any personally identifiable information with our Data Partners or other third parties for online ad serving purposes. We are careful in our partner selection and DO NOT create any segments containing sensitive medical, financial, or children’s information. All Data Partners must provide Notice and Choice to consumers and must also adhere to privacy standards when using our data. We take reasonable measures to ensure that our partners are adhering to standards put into place by online advertising industry groups. If you would like to opt-out from having Dataline use this non-personally identifiable information for our ad serving program, please contact Dataline in writing at the above address.